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BRAND EXPERIENCE STRATEGIST
Most brand analysis start at the door.
Mine start before your clients arrive.
And stay with them long after they’ve left.
PORTO | IBERIAN PENINSULA | EUROPE
I work with premium hospitality and gastronomy brands to identify the specific disconnects between what a brand promises and what a client actually perceives.
The result is a Brand Perception Analysis — a dense document mapping the full perception journey.
From the first pixel to the last impression — and what happens after the client leaves.
Three weeks. Five layers. One document that names what's costing you perceived value.
most spaces invest only in the visible.
the friction lives elsewhere.
In the acoustic frequency of a dining room.
In the narrative gap between a booking email and a lobby.
In the texture that contradicts the price point.
In the follow-up message that erases what the experience built.This is what I map: from the first digital touchpoint to the last impression a client carries away.
two starting points
If the brand still agrees with itself but the experience doesn't deliver what it promises, the work is a SENSORY FRICTION ANALYSIS — mapping the perception journey, layer by layer.If the brand no longer agrees with itself — if its formats, its price points, its programming have started pulling in different directions — the work starts earlier, with a BRAND COHERENCE ANALYSIS: naming where coherence was lost, and what follows from that.Either way, what you receive is a BRAND PERCEPTION ANALYSIS.
if something here resonates,
let's talk
No forms. No scheduling links. Just an email.
For press, podcast, or editorial inquiries, the same address works. I read everything myself.